Thrive Collective is a community resource for young people in Montreal who suffer from chronic illnesses. Through support groups and peer-to-peer connection, they create safe spaces for people to be understood and heard. Alongside their role in the community as a support system - they advocate for better resources and representation for those with chronic illnesses at the institutional level.
As they expand and pivot to a more digital model, Thrive needs to become truly “present” online. That required a brand. We worked with them through several discovery sessions to find a branding approach that truly fit them. From there, we built them a logo and other brand elements which speak to the empowering nature of Thrive’s community.