Making policy exciting for people in every sector.
Focus
Civic Engagement
Year
2021
Disciplines
Visual Branding
Introduction
The McGill Policy Association works across various disciplines and faculties to educate everyone on the vitality of shaping policy in any industry. They approached us to refresh their brand as they went into more ambitious ventures.
Challenge
The McGill Policy Association wanted to build a brand that could help them speak directly faculties, academics, and various policy leaders across Canada. It needed to evoke legitimacy. On top of that, we wanted it to reflect the cross-discipline approach that they take to policy analysis.
Build a brand that could help the MPA operate amongst policy leaders and academics.
Approach
Using the McGill School of Public Policy as a benchmark—we built a slick brand that stood amongst the various institutions and leaders that the MPA wanted to work with.
