MealCare diverts food waste from large institutions, and makes sure that it gets into the hands of people that need it. In our video, we focused on the process of collecting excess food from university dining halls and getting it to a local Montreal food bank.
Challenge
Engage new volunteers and solicit donations for a youth-led organization that had an innovative approach to fighting hunger.
Engage new volunteers and donors through a compelling video.
Approach
We made it feel like an action movie. Our goal was to show how impactful, but also how cool, it could be to work with MealCare. We went out on a trip with them, captured the work that they were doing, and cut it together into a short clip that really evoked momentum and action.
