The Homie Collection builds sustainably sourced and simple home storage units for the every day home-dweller. They approached us to develop a simple brand for their launch.
Challenge
The brief was relatively simple: build something simple and refined that would speak to the every day consumer. The focus wasn’t on sustainability specifically—but on creating a strong brand for folks who got really into organizing during COVID.
Built simple and refined brand that would speak to the every day consumer
Approach
We decided to lean into a refined serif typeface and variations on a white colour palette that we knew would sit nicely with the design of the boxes themselves.
