Divest McGill.

video + website

The client

Divest wants McGill to remove fossil fuels from their financial portfolio. Part of a broader international movement, Divest McGill has been one of the most active and outspoken climate-justice groups on campus for more than a decade. Through research, advocacy, and public demonstration, they actively pressure the administration to be a more sustainable institution.

The videos

A parody of McGill's “Made” campaign, this video racked up more than 50,000 views and close to 1000 shares in 7 days. It was a viral sensation in the local student community - speaking frankly to the lack of consideration that the institution has for the student body’s wishes, and the long term habitability of the planet. We did this alongside coverage of their McGill admin blockade.

Website

When you’ve been around for more than 10 years, you have a lot of information to share and keep. That’s why we built Divest their website. It is designed to tell their story, express their perspective, present their research, and draw people into the movement.

View the website.

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