Building a brand that balanced tech and social good.
Focus
Social Innovation
Tech for Good
Year
2021
Disciplines
Brand Design
Copywriting
Web Design
Introduction
Digital Era Management works with nonprofits to develop affordable technology products that they can bring to market with agility. They approached us about establishing a basic brand and website.
Challenge
We needed to build something that would speak as much to nonprofit leaders as it would business leaders. Digital Era Management’s client base ranges several sectors and service offerings. We needed to find a catch all balance that would work in these situations.
Build a brand that would speak as much to nonprofit leaders as it would business leaders.
Approach
We benchmarked brands from the Tech-For-Good sector and crossed those influences with influence from the most bombastic and welcoming consulting brands in that sector. The output was what you see here.
