Bringing out the magic that animates The Alchemy Group.
Focus
Social Innovation
Year
2021
Disciplines
Brand Strategy
Visual Branding
Copywriting
Web Design
Web Development
Introduction
Alchemy Group is a strategy and JEDI consulting group for nonprofits in Canada. Led by two seasoned nonprofit executives—Alchemy Group wanted a brand + website that reflected their experience, commitment to justice, and the little bit of magic that they bring to every engagement.
Challenge
How do we scream “professional” and “experienced” while staying away from the classic consulting look. Ok, that’s one thing. Now, how do we bring a little bit of magic into the whole vibe?
Impress nonprofits with a look that’s professional and just a little bit magical.
Approach
We started by digging deep with the Alchemy Group team. Two in-depth discovery sessions informed the Brand Strategy work that we set up. From that, we built out a positioning document—breaking down all of the core messaging that they’d use throughout the website and sales materials. From there, we wrote copy and developed the visual brand. Inspired by a mix of consulting benchmarks and tarot card visuals—the visual brand became a refined, lineal, world that was—well—a little professional and little magical. From there we designed and developed the website.
Execution
We delivered the Web Copy and Visual Brand to the clients—and went from there. At that point, we began designing a website that would attract new clients and explain service offerings to old ones. We also developed several core sales collaterals.
Brand Redesign
We provided a new brand with new assets, a set of brand guidelines, and tone/voice guidelines for the team. These would be implemented on social and the website.
Web Design
We designed a whole new website for the Alchemy Group that would explain and sell their services to prospective clients.
Brand Activation
We designed a whole new website for the Alchemy Group that would explain and sell their services to prospective clients.
