InvestEco and Renewal Funds are two of Canada’s largest impact investment funds. Together, they launched the Youth Impact Challenge. It’s an idea competition for young people across the country who want to make a social/environmental impact. This was their inaugural year - so they asked us to build a brand, a website, and run a national campaign that attracted 60+ high quality application. The only challenge: the application deadline was only a month away. So, we sprung into action.
We built a digital campaign that focused on the intersection between partnerships and content. We built symbiotic relationships brand partners, collaborated with relevant young influencers, and shared our content in digital community groups. Ultimately, we drove a massive Canada-wide campaign that engaged thousands of innovative young people. We built content that we knew would resonate with our audience, and drove them through social media to a website. The results speak for themselves.