MMC Fest was an event focused on bringing discussions about the social power of digital media to the Montreal student community. We invited activists, artists, and professionals to speak about their work. We planned hands-on workshops that would let people play around with essential tools. We facilitated discussions, and pushed each other forward creatively.
We needed to build an eye-catching visual brand that balanced professionalism and playfulness. We wanted to invite people into complex discussions, while making them feel comfortable to contribute to those discussions. The goal of the brand was to make people feel like this was an open space to engage with progressive/hi-tech ideas.