Third Culture is a Montreal-based apparel company focused on promoting streetwear from multiple cultural origins. They’re focused on spreading the beauty of their distinct cultures through clothing and design.
In Fall of 2019, Third Culture released their first major collection. As part of a social media campaign, they asked us to do two short videos. Our goal was to capture a distinct streetwear style that aligned with their brand. What we made was a short, polished social media ad that was used to drive sales from their fall collection.