The Canadian Business Youth Council for Sustainable Development is Canada’s largest student initiative for sustainable business. Composed of Canada’s 8 most active sustainable business student groups, the Youth Council has helped spearhead important initiatives and campaigns across the country. In 2020 the Youth Council launched the “Our Future, Our Business” manifesto. Co-created by organizations across the country, the manifesto listed clear statements and demands about how to improve the trajectory of business education in order to create a more sustainable and just planet.
We worked with the Youth Council to create and implement the visual design for their manifesto campaign. This included a set of brand guidelines, several social media graphics, and the official manifesto web page. Check out the work below.
Inspired by Vox’ explainer videos, the “Our Future, Our Business” launch video leverages data visualization and interviews to get at the root of our world’s current challenges, and explain the myriad of options that we have to address those challenges across the private, public, and civil sectors.